Ask Anything on From Pages to Profit: How the Right Book Becomes Your #1 Demand-Gen Engine

May 20, 2026 at 12:00 PM EST / 09:00 AM PST

For founders focused on scale and potentially an exit, a book shouldn’t be a vanity project. It should be a strategic growth asset.

In this May Ask Anything session, we’re joined by Annalisa Summea, Founder & CEO of Laurel Elite Books, a traditional hybrid publishing house that helps business owners write, publish, and sell client-magnet books that drive real business growth.

Drawing from her proven framework—write the right book for your market, position it to sell, and pitch it so it actually moves revenue—Annalisa shows founders how a strategic book can become the centerpiece of their demand-generation engine.

When done correctly, a book can:

  • Open doors to enterprise opportunities
  • Shorten sales cycles
  • Support premium pricing
  • Signal market leadership to buyers and partners

Annalisa’s work is endorsed by Bob Burg, co-author of the Wall Street Journal best-selling Go-Giver series, and is trusted by founders who want thought leadership that produces measurable results.

This live, interactive session gives you the opportunity to ask Annalisa anything about using a book to generate demand, build authority, and turn expertise into pipeline—directly and in real time.