Ask Anything on Strategic Pricing & Profitability

Most businesses leave significant profit on the table—not because of weak products or poor execution, but because pricing decisions aren’t intentional or strategic.

In this March Ask Anything session, we’re joined by Daniela León, a pricing and revenue growth strategist with over 16 years of experience designing monetization strategies across banking, aviation, hospitality, education, and manufacturing.

Daniela is the Founder & CEO of Value of Insights, a boutique consultancy that helps organizations across Latin America optimize pricing to drive profitability, strategic alignment, and long-term value.

Previously, she served as Director of Pricing & Analytics at Banco de Crédito del Perú, where she led pricing initiatives that increased revenues by 32% and helped launch the Center of Excellence in Revenue Management & Pricing for Credicorp, scaling pricing impact across multiple business lines.

Her work has earned industry recognition, including the FICO Vanguard Award and Fintech Americas’ Disruptor Award, and she is the creator of Congreso Revenue Management, the first Spanish-speaking summit dedicated to pricing strategy in Latin America.

This live, interactive session gives you the opportunity to ask Daniela anything about pricing strategy, profitability, and monetization—directly and in real time

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